Monthly Archives: July 2010

Perceptual shift

I’ve decided an online ordering system I’ve been using is actually an interactive modern art piece, designed to provoke a response in the viewer to the experience of bureaucracy. Emotions of helplessness, confusion, and frustration are created through the thoughtful assembly of layers, pages, numbers, and forms. With this new appreciation I find my heartrate subside — I chuckle at how I was manipulated by such clever design.